Using effective SEO techniques on a website isn’t always as easy as it sounds. In fact, it can be downright frustrating. Some people even get obsessed with it; spending a disproportionate amount of time for diminishing returns on their efforts. While spending time on SEO is usually time well-spent, you have to be careful that it’s not done at the expense of what’s really important. Here are some things you should be doing, no matter how intense your SEO efforts are.