If you are a new business owner then I am sure other owners have told you the importance of link building. There is one thing that you should be aware of that the other business owners may not tell you about. You do not need to link on every link that you run into. This would be very time consuming. Instead follow these little tips to build your link popularity. Remember though as you are looking through these little tips that link building takes time so that you can pay attention to the quality and decide if the link you wish to connect to is similar to the content of your site.