I bring over 10 years of digital marketing experience and an undeniable passion for the interactive space. I helped establish some of the first online promotions with companies such as Blockbuster, Ford and Pepsi, starting my career as a pioneer in creating original online entertainment content with the Digital Entertainment Network.
I developed internet shows starring such celebrities as Tracey Ullman, John Lithgow, and Hank Azaria during my term with Landscape Entertainment, the interactive division for EZFlix.
In 2001 I joined the digital agency Spacedog, moving from Director of Marketing to Co-Owner and Managing Partner. I led Spacedogs growth strategy into a full-service digital agency, and helped grow the business to more than 20 employees with $8M in billings and NYC and LA offices.
In 2008, I was integral in negotiating Spacedogs acquisition by Mendelsohn Zien and Hakuhodo, the 2nd largest advertising holding company in Asia. I then became their chief digital officer and I led all the digital marketing strategy for all clients and new business prospects.
Carl’s Jr., Tourism Australia, and Qantas Airways are clients we are working with. Among the over one hundred digital media projects I have supervised some include Hardees, NBC/Universal, Hitachi, Citibank and Sun-Maid Raisins. I have also been recognized by Yahoo, Creative Summit, OMMA, and the Davey Awards for excellence in digital space.
Serving as a judge for the Webbys and Davey awards, speaking at interactive conferences, and holding membership in the International Academy of Arts & Sciences, shows I like to maintain an active presence in the interactive advertising and marketing industry.
I became affiliated with Tool of North America in January of 2009. I am the Head of Digital Content at Tool of NA and my responsibilities include leading the growth of the digital side of the business. By working with creative talent and our agency partners I combine the fields of art, technology and advertising to develop live-action, interactive content.
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