If you are looking for high volume, meaningful, organic search engine traffic, you simply need to do the following in the same order, depending on your circumstances.
Most websites are not built for S.E.O and will always struggle for rankings. Consider starting from scratch if your website has never had a lot of hits.
Study the keywords very carefully and know them inside out. Find out where the traffic is and target your main keywords carefully.
If your starting a new website, try to get hold of a aged domain, ideally with Google PR and with relevant back links.
The domain name should be in your specific field or niche area, the more relevant the better. Make sure it does not have a Google penalty in effect.
Once you have a domain and have studied your keywords, try to name your pages similar to you main target keywords. You best tactic is to target one keyword for each page.
The most important S.E.O factor on your internal pages will be the title and content on your page.
Target as many keywords as you can, go for the long trail. For S.E.O, get as many content pages on you website as you can.
You should have a number of main pages where you have your best content on and lots of other pages being added on a regular basis, with lots of interlinking between pages.
The single most important factor to your S.E.O campaign is the number of quality back links you can get back to your website. Also get links to your internal pages.
Its very important to build your links steadily, spread over a period of time. The most import part of your back link should be the anchor text.
A good variety of the anchor text you use, as well as mixing it with you keywords will make it look natural and organic.
The more relevant the site is to your niche or particular field the better the S.E.O gain will be, even semi related is helpful.
The page must also be very relevant to your area, especially if the site is not. Generally speaking the page should be relevant even if the site is not.
It also helps if you can get the widest and most varied I.P address and domains from where your get your back links originate from.
If all the above is done properly, you will get a healthy amount of traffic. You can try to do it all your self, or life can made a lot easier if you hire a quality S.E.O, who should already be using the above steps for results.
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