Honesty is a great relationship builder. The more you can come across as an honest, ethical person, the sooner they will open their pocket books. Customers should never feel that they’ve been ripped off.
Your “online traffic formula” should include knowing the importance of honest business dealings. I myself, Trisha Frauenhofer make it a point to go the extra mile in letting my clients feel safe in their transactions with me.
Customers usually feel cheated when they buy a product and find out that the shipping costs have been jacked up two or three times what they need to be. Nobody likes to see a product sold for a dollar or two and find out that the shipping costs are through the roof.
Exorbitant shipping costs will cause customers to feel that you are being unethical and many will choose to back out of buying the product and go elsewhere. When you shopped online, wasn’t it nice when you ordered something and found out shipping was free or just a few dollars.
Quality products sold at a reasonable price will sell quicker than a cheap product sold at an outrageous price or a product sold for pennies but with extremely high shipping costs.
Being fair to your customers will lead to them putting their whole hearted trust in you. Many of them will return to you for their online needs, and you’ll gain referrals.
It’s easy to find out about someone’s reputation with so much customer feedback on the net. Just remember your reputation precedes you. Your reputation should be one of honesty and integrity with an emphasis on customer care. This will enure that you draw in twice as many customers and make twice as much money.
Reputation Reputation Reputation is how you separate out the internet giants from the mediocre. Gaining business respect through honesty is key to your “online traffic formula”.
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