Company budgets are tightening world wide to compensate for the economic crisis that has spread across the globe.Give your employer a reason to keep you by finding free advertising space online.Maintaining a free advertising campaign online takes planning, patience and networking skills.Here are the top three ways to get quality free advertising space on the Internet.
Utilize the news surrounding your company or product to get media coverage.Press coverage is by far the easiest and farthest reaching method for obtaining free advertising.Unfortunately, it often isn’t completely controlled, but it can be influenced with precision.Start by writing press releases with an editorial angle and sending those releases out to a couple dozen of the free press release sites on the Internet.
There are a lot of free press release sites where you can submit your press release and have it read by editors who watch the rss feeds of the press release sites for new content.Writing press releases creates an angle for journalists tocreate a story about your product or company.Compile a list of free press release sites and methodically submit the release to each site.
Follow up on your results by monitoring blog coverage through a service like Google Alerts which allows you to be notified when certain terms are printed on websites and blogs.To follow your company or product’s coverage simply enter the keywords into Google Alerts.
The second best method for free online advertising is to get direct coverage or advertising space on blogs and community websites that are geared to your industry or demographic.Contact editors directly and pitch stories based off of your press release.Ask if they would like to trade advertising spaces or if they would be willing to post an advertisement for you on their site to add content.
Consciously build your relationships with website managers and content editors.Keep in touch with monthly phone calls to touch base on the possibility of receiving free advertising coverage.By building business relationships with multiple editors you increase your chances of receiving free coverage exponentially.
Consider sponsoring a contest at a blog or community website in exchange for advertising space and emails.Sponsoring an event or giveaway in conjunction with a similar provider or industry community link is a great way to collect a customer base.Negotiate free advertising on their website or newsletter.Ask to receive a list of the emails of people who signed up to participate in the contest or giveaway.
Be sure to utilize the customer base that you built through your contest participants by reeling them into your company or product.Send out a newsletter to the contest participants shortly after the close of the contest and offer some sort of incentive for them to utilize your product or services.When you get a satisfied customer you get free advertising because the first thing they will do is tell their family and friends about their great experience.
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