Publishers use the internet for a variety of things. However, unless you attract traffic to your website your efforts are completely wasted. Search engine optimization is the best way of attracking consistent and regular traffic to your site in the long-term. It’s surprisingly easy to achieve if you know how.
Keyword research is the first, critical step to any successful SEO project. If you get it wrong then you could end up trying to rank well for a very competitive keyword and all your efforts will be going to waste. There are some great free tools for doing this like the Google Keywords tool. However, all the free methods have one significant limitation - they don’t evaluate the SEO efforts of the other competing sites and therefore establish how possible it is to compete in the rankings for that keyword.
In my opinion one of the best paid services is MicroNicheFinder. It overcomes the big limitations of the free keyword research methods. Most importantly of all it considers a variety of highly complex variables to realistically compute your chances of ranking for a specific keyword. It’s available from Clickbank. It’s a tool that I would not be without.
Another thing to point out is don’t underestimate the importance of your site’s content. In particular the content should be targetted to specific keywords that you have identified in your keyword research efforts. The content should also be 100% unique and it should be regularly updated (new content at least 3 times a week for the first couple of months). Regularly updated sites really catch the attention of the search engines.
Back links are also vital to a good ranking and the search engines are looking for a consistent increases with time. Article marketing is great for this and you can create anchor links in your resource box using your target keywords. The huge downside to article marketing is that (if done manually) you’re looking at weeks and weeks of work to create multiple versions and submit to different sites. However, I use a great, paid tool called Unique Article Wizard which make the process about a thousands times easier. Not only does it create unique versions of your article, it also submits the article on your behalf. Using this tool you can literally generate thousands of back links with very little effort at all. Based on my own experiences this is remarkably effective.
Now Unique Article Wizard is great for quantity of back links. The other thing to consider is quality of back links - i.e. the higher the page rank of the site that you are back linking from the higher the weight the back link from will carry in the eyes of the search engines. High PR sites that will accept a do follow (this is very important) back link are very difficult to find within your niche. For this I use a service offered by Easy Backlinker which is a basically a search engine for locating these sites. You normally get your back link by adding a comment to an existing post or article.
And that’s it basically. If you follow these methods you will get free search engine traffic for your site. I know that these methods work as I use them myself and I can therefore say this with absolute certainty. And the great thing about them is that they don’t take up too much of your time.
Search engine optimization does however take time and you shouldn’t rush it as your site could end up getting sandboxed. For free immediate traffic I tend to publish articles on EzineArticles, Hubpages and Squidoo. These send trickles of traffic until my SEO starts to kick in.
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