Link building is probably something you’ve already heard of. As you may know, its a crucial part of any search engine optimization efforts in today’s climate. While link building is clearly not the only method, it is certainly one of the most important of all methods you can apply to your search engine optimization efforts.
One of the things you need to consider when link building is the quality of the links to your site. For example, 1000 links from one page of an unrelated, poor quality site will do little to enhance your own sites search engine ranking. One of the best methods in getting good quality links to your site is article submission.
What then is article submission? Article submission is the process of you or someone else writing an article, and then submitting that article to a number of article directories. There are a large number of these directories around the internet. At the end of each article you write you can add some information about the author, including a link to your website.
Benefits of Article Submissions
The ongoing popularity of submitting articles as a method of link building is due to the fact that article submissions also produce many other benefits aside from links.
Should you be unsure about whether article submission is right for you please read the rest of this article before deciding, as the benefits are significant.
Reason #1 - Building Up Your Name
According to the quality of your writing, people will start to recognize your name and think of you as something of an expert on your topic. Assuming your articles are good, more people will reprint them on their own websites and your name will get increasing amounts of recognition.
You’ll find that in order to convert visitors to customers, they will have to trust you. If you can build up that trust before they even visit, you’ll be more likely to make the sales you want to.
Benefit Number Two - Low Cost Advertising
Aside from producing link popularity, your articles will also be directly read by potential customers. In this way people may click directly on the link at the bottom of each article to go straight to your site, rather than having arrived via the search engines. In this way each article is like a long winded advertisement for your site. The more people publish your article, the more places you are advertising.
Benefit #3 - One of the Best Methods of Advertising
Aside from being submitted to article directories, your article will then find its way into all kinds of places. People will republish them in ezines, blogs, static sites and more - all of which will continue to brand you and your site, as well as providing backlinks. The more your article grows, the better for you and your marketing efforts.
How it Helps You Build Up Links
So now we’ve covered some of the other benefits of article submissions above, it’s time to come back to how it actually builds links to your sites. The main way is that at the end of each article there is what is commonly referred to as a resource box. In the resource box you write a brief blurb about the author and of course, include a link to the authors website (yours).
This resource box is copied any time someone publishes your article, meaning you get yet one more backlink to your website. This methods means the number of one way links to your website grows over time.
So in summary, article submission builds up links, it brands you and your website, and it provides direct advertising for your site. What more reason do you need to get started with this excellent method?
Viewed 71 times by 16 viewers
