In order to recognize who is an article marketer, we need to come up with a definition of an article marketer first. Based upon Wikipediaas definition, an Article Marketer is a business that advertises by writing brief articles that relate to their type of industry and distributing them. The articles also include a biography of the author and citations and ways to contact the author. Articles that are written well and distributed freely can make the author and their company more credible and create new business.
Bloggers, Corporations, Individuals, Web Shops, and many others participate in Article Marketing. In order to really go in depth on who does Article Marketing then the answer would be the smart entrepreneur. The smart business person understands that you must get your name or product out there to as many people in the demographic (Or outside) as possible.
Letas look at yahoo.com as a perfect case of article marketing. You will find articles detailing various products or discussing various newsworthy items. The links take you to advertisements and a closer look shows that the articles are also ads. They are always trying to sell something.
Vacation Rentals and Time Share Companies are also a great source for Article Marketers. With the world wide web they can place articles about their company, their employees, or the properties they are selling and reach a mass market. The ability to saturate many different message boards and web pages with links from advertisements are a great utility.
One of the newest rages in the past few years are bloggers. You can use the game World of Warcraft as an example. The video game has a huge fan base because it is basically an evolving virtual world. The game never ends and continues. The fans are very loyal and there are many fan sites out there to help with tips in the game.
This is absolute genius because the company that produces the game, Blizzard, gets free links back to their website and free promotion from fans who discuss the game on their own blogs. Imagine, instead of having to pay for their own advertising, they have a large group of loyal fans who do that for free. This is a prime case Article Marketing success.
Dell is another good example of a corporation who benefits from Article Marketing. Articles talking about Dell computers and hyperlinks to Dellas newest deals can be found all over the Internet. Each and every article represents a great piece of marketing.
Finally, to truly answer the question, “who does article marketing?”, the answer is the smart business person. Advertising is everything in this world and market. The more you get your name out there and especially with informative articles, the sales will start to speak for themselves.
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