The history of Motorola, Inc. can be traced back when Paul V. Galvin and Joseph E. Galvin (his brother) bought a business that deals with battery eliminator in Chicago. It was named Galvin Manufacturing Corporation in September 1928 and at present it is already recognized as one of the many American multinational companies that became a part of Fortune 100.
Going back to the history of Motorola, Inc. when it was still called Galvin Manufacturing Corporation, electronic devices and other products that run on electricity were manufactured and produced. As for the name Motorola, the etymology is from the word ‘motor’ which means for car and the word ‘ola’ which means sound. Before Motorola mobile phones dominate the telecommunication industry, Galvin production concentrated on producing radios and receivers for vehicles until they manufactured televisions in 1947. It was also in 1947 that the company changed its name from Galvin Manufacturing to Motorola as it continues to produce communication mediums, mobile phones are yet to be introduced.
The company introduced its first 6800 microprocessor (see figure 3), which used only 5 volts of power for the communication and business machines sector in 1975. In 1979 Motorola introduced its first 16-bit microprocessor, Figure 3 the 68000. Capable of completing two million calculations per second, it used to run and write programs for scientific, data processing, and business applications
Motorola lost its early lead in the market during the late 1990s as Nokia’s phones became more users friendly, but bounced back in the early 2000s with its v series of handsets, incorporating new technology such as color screens and integrated cameras. It struck a goldmine in 2004 though with the release of the first super-thin RAZR phone, the RAZR V3. A storming success helped in no small part by a David Beckham marketing campaign, the clam shell design has gone on to influence almost every Motorola model since, from the SLVR to the PEBL. Motorola was the first company to sell cell phones on a large scale. It’s used its reputation as a trendsetter to good effect ever since
Groundbreaking Developments in Cellular Technology: Perhaps Motorola’s greatest moment came in 1983, when they developed and were granted an FCC license for the world’s first commercial cellular phone. The DynaTAC 8000X is comically huge by today’s standards, but at the time it represented a revolution that would allow people to communicate with one another from anywhere - and without the assistance of a land-line based phone.
Analysis of Current Situation Industry Environment The largest market share in the communications industry is held by Nokia, with Motorola trailing in second place. In general, economic conditions in most global industries have hit a point of stagnant or declining sales. In today’s world businesses need to somewhat accurately forecast the outlook for global economies and then make investments and decisions accordingly. The communications industry is dependent on vendor financing and has taken a big hit because “[ve]ndor financing is an important part of the purchase decision for buyers. Vendor financing helps equipment makers capture large contracts even when capital is scarce while allocating carriers to build out their networks more quickly and cheaply
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