Honesty is a great relationship builder. The more you can come across as an honest, ethical person, the sooner they will open their pocket books. Customers should never feel that they’ve been ripped off.
Your “online traffic formula” should include knowing the importance of honest business dealings. I myself, Trisha Frauenhofer make it a point to go the extra mile in letting my clients feel safe in their transactions with me.
One way that many customers feel cheated is when they buy a product and find out that the shipping costs have been jacked up to twice or three times what they need to be. No one likes to see a product being sold for mere pennies, but when they click the buy now button, they find out that the shipping cost is where they will pay the big bucks.
Exorbitant shipping costs will cause customers to feel that you are being unethical and many will choose to back out of buying the product and go elsewhere. When you shopped online, wasn’t it nice when you ordered something and found out shipping was free or just a few dollars.
Always strive to sell quality products at reasonable prices. They will sell quicker than cheap products with high prices or very low prices products with very high shipping costs.
Choosing to be fair to your clients will gain their whole hearted trust. Many will come to you for their online needs.
With customer feedback so readily available, it is easy to find out the reputation of nearly every online marketer out there. So remember that your reputation precedes you, even in the wide world of the web. Make sure the reputation you have flying around is one of honesty, integrity, and care for your customers. You will be sure to draw in twice as many customers and make twice as much money as you would have by cheating a client.
Reputation Reputation Reputation is how you separate out the internet giants from the mediocre. Gaining business respect through honesty is key to your “online traffic formula”.
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