Starting a venue for sales on the internet can be a daunting experience if you’re just looking at technical requirements. You need a server, a certificate, a merchant services vendor, tested and trusted security and on top of that, you need something to sell! Putting all the pieces together can be a lot of work.
My internet business recommends that you start out small. There are three major venues for selling things on the internet before you take the plunge on your own web shop: eBay, Amazon Shops and Cafe Press. We’re going to explore all three to give you a baseline for comparison.
EBay offers options to having your own store or just your own auction site. You can personalize it however you want. You decide the price, shipping price, descriptions, and pictures. It is relatively simple to figure out and there is already a customer base. People from all over the globe recognize and use eBay. If you are going to venture here, avoid the places that will help you sell your things on eBay. They charge up to 30% of the purchase price. Doing this also will not help you reach your goal of launching your own webpage.
The next step up from Cafe Press is Amazon Shops. Amazon Shops lets you print books on their Booksurge service, or just sell used books online. My internet business is not limited solely to books - we’ve sold tee shirts, cookware and electronics on ours. Amazon Shops charges $40 per month as a listing fee and takes anywhere from 10% to 25% of the sale price of the item. The advantage is that it’s a natural destination for selling things online. Millions of customers go to Amazon every day. The setup is more involved than Caf Press is, but the reduced fees probably make it worthwhile once your business grows.
My internet business reviews Etsy as a similar site to eBay, but it focuses on handmade things. Etsy charges smaller listing fees than eBay does, but has a smaller clientele. That said, Etsy’s clientele is looking for handmade things, and it has a comparable set of options for setting your own custom web shop. Etsy has a few more search options than eBay does, like a color search wheel, even a geolocator. The aim for Etsy is to be the online equivalent of a crafts fair.
So, now that you’ve picked a sales venue, what next? First, save any item descriptions for things you’ll regularly have in stock in a text file or word processing file. It allows you to cut and paste whenever a new item shows up. Next is to figure out what you’re going to sell - the most common choice is to buy items at wholesale (or as remaindered goods) and sell lots on eBay. You’ll need to do some research to find a supplier (and a good price) and to research what your sales niche is.
The third option is to sell information or services. If you like to do research on particular subjects, you can put it together in the form of eBooks, magazines, pamphlets, advertising, or software. This saves people much time and money by not having to do research. If you can initially invest some time the profits will come. These options are highly recommended in my internet business Review.
Another website option to consider is called Etsy. It is very similar to an eBay store except it is for handmade items. There are also more personalization options. Etsy also charges much less for listings than eBay. If you have things you are making, Etsy is for sure the place. There are over 5,000 people with stores and even more who just shop. Etsy has wonderful options for people to find your products. Amongst other cool features, Etsy has a color search wheel, a new shop highlight, and a geolocator. They also allow you to put several tags on your items so people can find them better. Once you have pictures and descriptions written out you should save them in a word type program on your computer. That way when you run out of products, you can list more later with ease. Etsy is a fun and popular place to be for handmade items.
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