Motorola started as Galvin Manufacturing Corporation in 1928. The name of the Company was changed to Motorola in 1947, but the word had been used as a trademark since the 1930s. The company is based in Schaumburg, Illinois, a Chicago suburb. Founder Paul Galvin came up with the name Motorola when his company started manufacturing car radios (a number of early companies making phonographs, radios, and other audio equipment in the early 20th century used the suffix “-ola”, the most famous being Victrola; there was also the film editing device called a Moviola).
Today, Motorola develops a portfolio of technologies, solutions and services - including wireless handsets, wireless accessories, digital entertainment devices, wireless access systems, voice and data communications systems, and enterprise mobility solutions - that make mobile experiences possible. With the rapid convergence of fixed and mobile broadband Internet and the growing demand for next-generation mobile communication solutions, our mission is to lead the next wave of innovative products that meet the expanding needs of our customers around the world.
Motorola’s current marketing slogan is “Intelligence Everywhere” (Motorola, 2003). They want to be able to offer communication solutions everywhere a potential customer can be found. The Company’s Intelligence Everywhere solutions include software-enhanced wireless telephone and messaging, two-way radio products and systems, as well as networking and Internet-access products for consumers, network operators and commercial, government and industrial customers, end-to-end systems for the delivery of interactive digital video, voice and high-speed data solutions for broadband operators, embedded semiconductor solutions for customers in wireless communications, networking and transportation markets, and integrated electronic systems for automotive, telematics, industrial, telecommunications, computing and portable energy systems markets.
Motorola began as a Chicago-based company that made “battery eliminators” for radios. While the name sounds a little strange to us now, the term battery eliminator actually refers to the first electrical outlet plug-in devices for radios. Not content with that innovation, Motorola would also go on to develop the world’s first two-way walkie-talkie device - an instrument they would sell to the military and then private businesses.
While maintaining a strong presence in the microprocessor industry, Motorola had a design team working on what would become one of their signature products. When the RAZR cell phone line became available on the market, consumers were not quite sure what to make of it.
Motorola also engage itself in expanding its connectivity through broadband connectivity and the video phone that are seen in Motorola mobile phone deals that have video phones. As for the new line up of Motorola mobile phones that will hit the market directly to its heart, Motorola mobile phones are now comprised of W230, ROKR380, Motorola Q9h
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