Placement of keywords correctly may significantly increase rating of your web site by search engines. The general rules listed here are part of SEO ” Search Engine Optimization. Other SEO issues, such as getting efficient site indexing and some bad ideas practiced in order to cheat search engines I have described elsewhere. Before I will turn to the list, one important note must be made, though. Never rely on SEO as a sole source of web traffic to your site. This would place your web success on the mercy of web robots, and this will be bad, because robots dont know mercy.
Main rule of keyword posting: the higher keyword or key phrase placed in the page, the higher weighting it will get by search engine.
On formatting: Accented words are getting higher rating by web crawlers, so this will help:
- place your keywords in the headings (i.e. h1,2, etc.-tagged lines);
- apply b-tags to keywords and key phrases (boldface), try not to overdo though; 2 or 3 times per page must be enough;
- the same is true for i-tags (italics).
Page Title: is the highest in SE rating string. Therefore, it is good if it carries the main keywords and/or key phrase. For the same time this is title, not a keyword list, so it should be original and on the subject. Also, the title must be reasonably brief: robot will not read further than 50 ” 80 first characters.
Description: Site description is a meta-tag which does not influence the site rate directly. However, this is what the engine will show in search results, so you better make it catchy and informative, otherwise your link might be just skipped by the user.
Using links: both internal and external with keywords will give your site a little extra rating. As always, this idea must not be over-done, because people are usually getting irritated fast by too wordy links. Moderation is a universal virtue, and SEO is not an exception.
The pages: of your site should carry a specific key phrase each. It maybe more than just one, 1 or 2 related phrases, but not 5 or 10, this will be inefficient. Overall, the more pages of a relevant content the site has, the higher rank it should get. Also, the more frequent addition of new pages, the faster is indexing and its ranking. Above all other pages, index page is the most important one, because it has highest chances of being listed among top search results. Therefore, a selection and placement of keywords in index page is an issue of highest importance.
Good luck with your SEO!
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