In order to identify who does article marketing, we must first define what article marketing is. Article Marketing as defined by Wikipedia is “a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.”
Bloggers, Corporations, Individuals, Web Shops, and many others participate in Article Marketing. In order to really go in depth on who does Article Marketing then the answer would be the smart entrepreneur. The smart business person understands that you must get your name or product out there to as many people in the demographic (Or outside) as possible.
A very good illustration of article marketing is Yahoo.com. Yahoo displays some great articles that discuss numerous products, issues and news stories. A closer inspection of the links and articles will reveal that most of them are some form of advertising.
Other great examples of Article Marketers are the Vacation Rentals and the Time Share industries. With the Internet they are able to post articles that talk about their business and the properties they have for rent or for sale. They can flood numerous websites and blogs with links to all their offerings.
Over the last couple of years bloggers have proven to be the latest rage. For instance, they have taken the World of Warcraft game to amazing levels of popularity. The game is continually being played and it is a developing world by itself. The game boasts a huge, loyal fan base, many with web sites of their own. The games popularity continues to grow due to that fact.
This is successful Article Marketing at its best. Blizzard, the producers of World of Warcraft, gets massive advertising at no cost instead of having to pay for it. All of the dedicated and loyal fans are linking to their web site and promoting the game.
Who else does Article Marketing? Dell does Article Marketing. You cannot surf on the Internet these days without coming across an article or a text link to one of Dellas computer deals. Each of these articles is an example of great marketing.
Finally, to truly answer the question, “who does article marketing?”, the answer is the smart business person. Advertising is everything in this world and market. The more you get your name out there and especially with informative articles, the sales will start to speak for themselves.
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