A Phone word is a numeric telephone number that spells a word. Each telephone key is associated with a number of alphabetic characters. These are written under each number on the keypad. If used correctly, these alphabetic characters can be used in a charming way to grab the attention of the potential customers. Marketers use this cost effective tool to spell the brand name of the company.
It is cumbersome to remember an entire phone number. This is where a phone word becomes an advantage. A phone word simply “spells” a number, which would be difficult to memorize otherwise. An electrician for example might adopt the number 1300-SPARK. Businesses using Phone words have noticed observable increases in profits after their introduction.
Phone words have created a revolution in cutting out competition. Someone who is able to remember a phone number and knows where to dial will be less likely to begin flipping through the yellow pages or classifieds where they may instead find a competitor’s number. A company can gain the right edge by being exclusive with their number.
Another advantage is that you do not end up spending a whole lot of money attracting new customers. Using Phone words helps to generate quality leads for better results. It also helps to give businesses a professional advantage. If one customer promotes the company to another, Phone words can help to ensure that they convey the both the company name and the correct phone number.
With Phone words, a business is better advertised and response rates are higher; so is the profit for the company. It is important how easily one can remember the phone word and what the message is, when one is marketing via this method.
In Australia, where this concept is in vogue, big names such as AAMI, Hyatt Regency, Telstra, Subway etc have had great responses to phone word campaigns. Leasing the phone word is cheap when compared with other marketing strategies. Service providers like 1300 Easy Dial offer simple, easy to use phone word facilities. You can choose your phone word number from 1300, 1800 or 13 numbers. A 1800 number puts the total call cost on the business that leases the number whereas costs for 13 and 1300 are divided between the customers and the company. Simply communicate your preferences and they will find the best deal for you.
Getting a phone word is simple. To get a fixed word, you have to have rights for a certain area. The word needs to be registered with a service provider. After having done this, you can readily lease the number. With this initial investment, you get excellent returns with a little effort. You can run two parallel services with two Phone words for the same business.
Phone words are the latest marketing tool to hit the world! Businesses get an extra edge and profits are increased for the long term, with very little investment. In today’s world, Phone words are a must-have tool for every upcoming business.
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