Blogging. If you have a blog that you can link to your website, than do so. If not, visit blogs that are related to your website and leave comments with a link back to your site. If you know people with blogs, ask them to recommend your site in a post. If you do not have a blog yet, then start one, either on your website or as a site of its own. Blogging is dynamic, interactive, and one of the best ways to reach a wide Internet based audience in a short amount of time.
Social Media. Familiarize yourself with sites like Digg, Twitter, Mixx, DropJack, Plurk, Yahoo Buzz and other social media sites. Create profiles, and socially bookmark interesting articles, content, and pages on your site on a regular basis. Social media sites are powerful website promotion tools if utilized correctly.
A traditional method of driving traffic is the use of advertising, through banner advertising, via paid content networks, via Ezines, and through traditional advertising methods. For local sites, in particular, the latter may prove to be one of the most effective strategies, at least in the beginning. Banner ads should be professional and polished, simple, while still explaining the benefits of your site. Be sure to include calls to action, and included eye catching graphics for best results.
RSS and media feeds. RSS feeds are a great way to ensure fresh content is delivered to your blog on a daily basis, and sites like MyYahoo.com allow your site to be spidered regularly by the Yahoo search engine. Tools like Ping O Matic, which pings or notifies blog directories each time you publish a post, are valuable, as is simply submitting your website to directories of related sites.
Content / Article Marketing & Syndication. This is a fantastic way to get free backlinks to your site (one-way links) - but also showcase and share your information with your targeted audience. You can also get a following as an authority provider of information, and top article sites are ezinearticles.com, goarticles.com and buzzle.com. Make sure to create engaging content, and take the reader back to a page where you have a direct call to action (make them do something).
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