Ebay has been a fantastic way for a great many people to dip their toe in the business of ecommerce.
After all, you don’t need to be concerned about getting traffic. You don’t have to worry too much about payment, seeing as Ebay owns Paypal and has integrated it well . All you need to worry about is finding items to sell - and dleivering them!
And Ebay has produced thousands and thousands of success stories - I have come across many people who’s entire livelihood depends on Ebay. But I have also heard a lot of complaints - and the rising charges is one. There comes a time when you need to decide when it’s time to “fly the nest” and go into Ecommerce properly.
But exactly how do you decide when the right time to take the next step.Let’s take a look at the deciding factors:
1) Do you make a large proportion of repeat sales? If so, you should be be maintaining contact with customers directly after the first purchase and directing them to your ecommerce site for all subsequent purchases.
2) Do people search for your products on Google in any decent volume? It’s more than likely that if it was searched for on Ebay, it will be searched for on Google - and visitors via Google won’t cost you at all in Ebay charges. Vistit the Google Adwords tool, and do some research on search volumes, just to be sure.
3) What are your monthly commision charges for to Ebay? If they are getting towards four figures, you’d definitely want to consider getting your own ecommerce site to supplement your Ebay sales, in order to cut out some of those commission charges.
That should help you decide if it’s time to go it alone with your own ecommerce site. However, don’t abandon Ebay completely. It’s been good to you - and still has a part to play in your ecommerce strategy.
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