We hear a lot about article marketing lately. It is becoming one of the most prevalent strategies for Internet marketing lately. Popularized by the “bum marketing” strategy, it has two very significant characteristics: it’s free, and it works.
Two significant advantages for Internet marketers are exposure and backlinks. Article marketing provides exposure, and generates valuable inbound links or IBL’s.
As with most bum marketing techniques, article marketing is a numbers game. In order to be effective, it requires ongoing and consistent effort. One article submission may not do much for you, but one article submitted every day for two weeks provides an overall benefit greater than the sum of its parts.
In order to maximize your article submission strategy, you should target a single keyword or phrase for each individual article. Care should be taken to optimize the article, just as you would optimize a website. After all, each article, you have out their is in fact a one-page mini site.
SEO each article the same way you would SEO a web page. Begin the article headline, summary, and first paragraph with it, include it in the last paragraph, and be sure to use it for the anchor text in your link and/or resource box.
If you follow these few simple steps, your return on investment of time will be maximized. Article marketing should be one part of every Internet Marketer’s multipronged strategy, as it can be extremely effective and very inexpensive.
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