In todays’ digital, fast moving online marketplace you absolutely need a local business website to compete with everyone else. A great website is only the beginning of course you are going to have to get that website to show up on the first page of google. If you ‘ve spent a lot of time and money without exposure you have been spinning your wheels. You are probably asking then just how do I assure myself a first page spot?
You are probably aware that there are lots of people in your area that could put up a local business website for you. I ‘m sure that if you hop on over to google (but not yet) you could find thousands of companies that would be eager to put your business online. They would likely charge you anywhere from hundreds to thousands of dollars for the job. The problem of course is that 99% of them haven’t a clue how to get you free traffic from google.
Over the years website designers have become very very good at thier craft. That is they can offer you a business website that has all the fancy touches. They will build you a website that you will be proud to show to your friends.
The bad news of course is that know matter how much you spend on a fancy business website, you still won’t have any new customers because google doesn’t give a hoot how fancy and pretty you or your website is. If you don’t show up high on page one your competition will.
Many professional web designers like to show off thier fancy sites so that they can charge you lots of cash. Problem is that more often than not this stuff has a more negative effect on your rankings than positive. Having to much junk on your site is the last thing you want to do if your looking for the kind of people who will find you on the internet.
What is google looking for then? Google just wants to find busines websites that are relevant to what the searcher is looking for. If you type in “Oakland barber shop” google wants to find you sites that are most useful. They will simply send you to sites that google thinks will satisfy you as best matches for “Oakland barber shop.”
Happily there are ways of building business websites that google likes a whole lot. Websites are “optimized” to rank highly. When we build websites for clients, we are sure to optimize in two ways. That is the hidden code on the page that humans don’t see and the actual content of the website so as to rank very high in googles search results. The higher up you are the more traffic you get. The more traffic you get the higher you go up. This way you will stay up there.
In case you’re wondering about pricing for your own local business website there is good news. You are not required to spend thousands of dollars for a fancy site with all the newest web tricks and gadgets. For under a thousand you will be able to get an attractive site that brings in lots and lots of fresh new customers and leads daily for FREE.
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