All successful real estate companies have great, eye-catching real estate logos. Both online and offline it is the first thing you see that represents it’s company and it has been proven time and time again how important first impressions are. This article reveals the results of a survey on the effectiveness of the top real estate logos.
The Remax logo
Perhaps the most recognizable realty company in the U.S., the Re/Max company, has many logos. What they all have in common, however, is the colors (red
It’s clarity and color usage seem ideal. The strong use of red, white, and blue suggest that they are the Patriotic choice, while the high contrast and bold letters make it easy to read and understand their purpose from a long way away.
ERA logo
Irritatingly similar to the Re/max logo is ERA’s very similar logo. They too employ the same patriotic color scheme and use of a house-shaped graphic, which works pretty well for them. Just like with Re/max, this brokerage network has had no complaints with their logo. It has likely served them well.
Century 21 logo
Of course some people will like the Century 21 logo the best, simply because it is the most publicized of all logos. All their versions of their logo includes the house wrapping around their name, and only the color varies from actual logo to logo. The result is they are all very similar and easy to recognize. The Century 21 logo’s image makes people think of a home, and the bold type font makes them think it is a stable, secure company that they can invest with.
Coldwell Banker logo
The Coldwell Banker real estate logo is a blue square with white writing. Many people say that whenever they scan through a page, the blue Coldwell Banker caught their eyes every time whereas other real estate logos might not. The bright blue color stands out and the design is simple. The logo is subtle while reading because it appears to be in only one color even though it’s actually two when you notice the color of the letters. This may or may not have a subliminal effect on the viewer.
The Imperium Realty logo
Trying harder than usual to stand out from the others, Imperium Realty is very different in that it has a picture of a Lion’s head in it. In fact, they have thrown away all of the common elements in real estate logos, and gone with the very different color scheme of Red and Gray. It is an interesting image that perhaps suggests nobility and pride… Although the colors make it the least likely to jump out when viewing it side-by-side with the others on a page.
Weichert Realtor logo
The brightest logo award goes to Weichert Realty, formerly Beazley, Inc. Although their road signs are more than quite noticeable, one would suspect that their ads in the Yellow pages would be not effective at all.
Another concern about Weichert’s logo is that many who were surveyed said that it was the most annoying sign by far, and the yellow was clearly too strong. Plainness was also noted repeatedly, but clearly 2nd to the brightness aspect. This is a case where they brightness annoys people into remembering the logo, so it is likely that they could have been much better off with a different logo.
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