In just a few seconds I will mention a word that is vital in business writing. Few realise just how important this word is.
Business writing is all about trying to persuade those who read to take an action
So you could be urging an employee to go the extra mile , or a supplier to do a better deal Most of all is the vital importance of selling in writing!
If you want them to do what you say, then you have to grab their attention over all of the other mail
So you need a headline that makes them want to read your message! - and for that curiosity is helpful
So now to a very powerful word ? the word is THIS or THESE.
The headline “do you make these mistakes with English” helped to sell a fortune in courses!
Do you see how the word THESE draws you in to the copy? - it makes you curious to know which mistakes!
This headline can be used as the basis for almost any situation
Do you make these mistakes with your accounts?
Are you using this little known method for growing leeks?
This is the true secret of copywriting
So how about this or these in your headline
Few people realise until they go on business writing courses ? how much is known about persuasion in print ? and which words can make a massive difference
.gif)
Want visitors to your site? Buy an ad here.
You must be logged in to post a comment.