Link popularity is important to your website receiving the maximum amount of traffic. This is because the search engines, like Google, Yahoo and MSN look for other websites linking to your website to help determine how popular your website is. The more outside websites that link to your website, the higher your link popularity is and therefore the more traffic you will receive from the search engines.
Building link popularity is easy enough, and there are both for fee and for free ways to do so. As a beginner, you want to start with the free methods. This is important so that you know how things work. A foundation of understanding is important so you can later train outsourcers.
Using the blogosphere to help build your link popularity and backlink profile is a perfect way for a beginner to get started. Because there are so many blogs out there, you’re sure to find somewhere to post to. And because the internet is “on” 24-7, it’s just a matter of getting going.
Go to Google’s blog search and simply enter in a term related to your site. You’ll receive a list of blog posts about the topic you entered. You’ll next visit these sites.
Ninety-nine percent of blogs allow visitors like yourself to leave comments. First skim through the blog post and make sure it’s about your topic. After that, hit the button for “Comments” and respond to the article.
After hitting the “Comments” button, you’ll usually find 3 sections to fill out. They want your name, your website address and your email. It’s important that the website address field is filled out completely, since that’s how you’ll make that blog link back to you.
The bigger box is for you to actually input the comment you want to add. Never, ever spam the blog you are trying to get a link from because they will probably just delete your comment.
What’s important is to ensure that the comment you leave is actually interesting and contributes to the conversation already going on at the blog. Saying something nice about what the blog author wrote is always a good idea, people love compliments. You can even take part in discussion that’s already going on with other people that have left comments.
Then you hit “Submit.” A lot of blogs will make your comment immediately appear and you’ll get your backlink right away. But in these days of SPAM, some blogs to make the blog owner personally approve the comment. If this is the case, you’ll probably get a notice that your comment is waiting for approval.
Head on back over to Google blog search and visit each one that you found on your keyword. You need to leave comments on as many as you can find that are actually about your website niche. This is because the more places your leave your link, the more backlinks you get.
It’s pretty easy to get started building your link popularity today with this method. It’s a good idea to go through these steps on a regular basis, because new blogs will continue to pop up in Google Blog Search. Building links throughout the weeks and months this is best done once a week or so.

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