Have you ever thought about using your eBook to cross-promote it as a free bonus with your competitor’s products? This is one great reason why you should be creating eBooks.
I know some of you are thinking, ‘What?’ That’s exactly what I mean. I’m saying approach maybe your competitors who are out selling competitive products to you and say, “Hey, would you be interested in adding to your current package?”
Adding value to current products or services it what every good business person is looking to do. You are giving them the opportunity to do just that in a very, very easy way.
What’s the incentive for you? It enables you to cross-promote your products or services.
This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right?
One thing you do have to make sure you don’t do is make your whole eBook one big promotion about your service or product. If you do this it is doubtful that your competition will want to bundle it one, and secondly no one will take you seriously.
Integrating cross promotion into your eBook without making it come off too dominant is one of the strategies I teach people when going through the mechanics of creating your very first eBook. You want to make sure you are not making it sound like one big sales pitch, yet you can still have the benefits of informing them about your products and services. This is something you should be constantly thinking about.
Giving quality information should be your first and primary focus. By doing that it is a sales tactic on its own. When you give people good content they will learn to like and trust you. By doing that, it doesn’t hurt to also include information and a few links about your products though!
You should really be asking yourself, “How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?”
When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many.
By exploring your creativity ideas will come to you when you need them the most!
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