It wasn’t long ago that selling a home was as easy as breathing. Well, homeowners are coughing pretty hard these days. To beat the current real estate market flu, you need to focus on the small things when selling your home.

The first step to selling your home is to get it into the proper shape. There are plenty of guides and articles on how to do this, so I am going to skip it to focus on the next, vital step you need to take.

This is the digital age. This means you should be posting your home on real estate sites like FSBOAmerica.org. That doesn’t mean you should ignore the basics, however. They still can make or break the sale of your home.

One of the simplest and oldest strategies for advertising a home is the real estate sign. You know, the “for sale by owner” red and white signs. The web is great, but these signs really work if you use them.

Why are home for sale signs important? Buyers shop by geographic areas. They look for “good” neighborhoods that have the aspects they are looking for. While they will look online and in the MLS for homes, they will do one other thing you can take advantage of.

When buyers find an area they like, they will drive it. Always! When they are driving the neighborhood, they are very attentive. You’ve seen them in your area. They are the drivers that lurch to across the street to read a for sale sign!

The eyes are said to be a path to the soul of a person. Your signage is a path to your home. Your space is limited, so make sure to provide basic information including beds, bathrooms, price and contact information.

The purpose of the for sale sign around the neighborhood is only to generate a bit of interest by buyers. The for sale sign you post at your home has an entirely different purpose. It should provide much more information and be non-threatening.

When selling your home, you should have a stand alone sign on the front lawn. That sign should have the basic information, but also a plexiglass box. The box should contain brochures with a full profile of your home and pictures.

Overall, the signs around the neighborhood should entice buyers to come to drive by the home. The signage on the lawn should entice them to grab a brochure. The brochure should entice them to give you a call. Then it is up to you to get an offer.