If you’re in the process of the seeking a home based business to either leave your job or simply make more money, I’m willing to bet that you have become quite familiar with Ty Coughlin’s Reverse Funnel System. It seems to be everywhere. If that name doesn’t ring a bell, perhaps you’re more familiar with the capture page with the shirtless, long haired beach bum lounging in a chair with a laptop. It’s really picked up some steam over the past year or so and they’ve made some very bold claims as to how much money members are making. I’m sure you asked yourself if “$5,000-$10,000 per week” and “6 and 7 figure returns” were really possible. Well, it’s not really a question of whether or not it is possible but if it is ORDINARY for most members. I’d like to shed some light on these claims and propose an alternative choice that may change your mind about the Reverse Funnel System.

Let’s break things down piece by piece. The first step is filling out an “application”, which costs $50. Once that is done, all of the details are THEN revealed to you. At that point, you learn that the Reverse Funnel System teaches its members how to make money with another company called Global Resorts Network. It’s a travel membership club that offers discounted stays at high end resorts. The $3,000 is actually a membership fee that goes towards signing up with Global Resorts Network. At that point, you’re left to decide whether the Reverse Funnel System is the best system to help you earn commissions with Global Resorts Network.

Now, one thing to immediately consider in your evaluation of the Reverse Funnel System is the COST. It costs $3,000 to join, around $2,000 to $5,000 in startup advertisement costs, and then a $300 monthly recurring fee. That rings up for a total of $5,000-$8,000 up front, then $300 a month..That’s a LOT! Especially for a middle income class individual. The only person who can look at those figures and say “Let’s do this now!” are people who already have money to invest and most likely look at these types of opportunities to further INCREASE their riches, not MAKE them. So what does this mean? It means that if you join, a large majority of the people you are marketing to are people WITH money. The little guy is pretty much left out of the picture, and that’s a lot of potential prospects thrown out of the window.

Furthermore, what does the suggested advertisement budget tell us? It says that advertisement determines the amount of profit; which means that people who join the Reverse Funnel System and have more to invest, make more money; assuming that the system works as it says it does.

The term “there’s more than one way to skin a cat” couldn’t hold more true when it comes to website advertisement. Paid advertisement is far from the only way to get visitors to your page, but it is obvious that the Reverse Funnel System favors this type. What about the free methods? These would obviously be preferable to those who don’t have as much to spend, but I seem to doubt that the Reverse Funnel System pays any attention to them.

Also, what if you can’t afford the Reverse Funnel System? Does that mean that other less expensive opportunities don’t size up to RFS? Some would think so; but the cost of a program doesn’t necessarily justify how much success you’ll have with it.

This brings me to my next point. Given the right information, and the proper training, do you think you could become profitable with any program simply because you know how it ALL works? If you’re new to internet marketing, I’ll just answer that for you…NO. I hope that isn’t a slap in the face to you, but it’s true. Whether a program sucks or not, you can theoretically make money no matter what. It’s just a numbers game, as is anything else. If you can get a million visitors to any given page that sells something, some people are going to buy. If a buyer can tell themselves that the product is worth its price tag, transaction over. That holds true if the product is a piece of gum, or a million dollar house.

What am I getting at? If you know how to properly market online and you can find people looking to buy what you have, you can literally sell anything. It’s an invaluable skill. Choose any search engine, type in “home based business” and have your pick of the litter; the experienced marketer can turn a profit from that program. So instead of asking “will this opportunity make me money?”, ask “will this opportunity TEACH me to make money.” A small difference in wording completely changes the question.

The only affiliate program that I have seen with a vested interest in teaching its members how to properly market online is Derrick Harper’s Wealth Funnel System. Similar to other programs available today, it allows its member’s to provide a product that people want. But more importantly, it not only provides access to high yielding ads but it properly educates people how to market online, PERIOD. It doesn’t just teach blind advertisement, like other competitors. This ensures your success with not only the Wealth Funnel System, but any other online business you encounter. The fortune is in the skill set.

This concludes my article on the Reverse Funnel System. I hope it’ll be of assistance in your evaluation of Ty Coughlin’s opportunity. No matter what business you decide to pursue, make sure that your success is dependent on your own efforts and not just the promises of the company.

Wishing you the best, Joe Marquez