Money BlogHow to Create a Tidal Wave of Customer Interest

Mar

18th

How to Create a Tidal Wave of Customer Interest

Files under marketing | Posted by Mark Hall

by Mark Hall

You went into business to make a profit so I know you’ll read this article with great interest. I’m going to give you a sure fire way to get more customers to accept your proposals. The technique that I will disclose has been mastered by some of the best retail chains in this country.

Not long ago my wife insisted that we go to the car dealership immediately. I was reluctant because we had another 5 months before our lease expired. She explained that she received a mailer that said that if we came into the store that week they would pay off our current lease and put us into a brand new car lease. The sales agent promised she could get us a comparable new vehicle for the same price we were currently paying. So off we went to the car dealership.

What happened here? This business did an excellent job marketing and creating a sense of urgency. Not only did they announce a sale, but they did something that we can mimic to add more customers to our businesses. They put a time limit on the sale. This creates a sense of scarcity. The customer who was on the fence is all of a sudden motivated to do business.

The is a very simple but powerful technique. The most profitable businesses in our nation utilize this technique. I challenge you to look at a group of coupons. I would bet they now include an expiration date with the coupon. This expiration date gives the item or service on sale more value. Why is it more valuable? Simply because this great deal is only available for a limited time.

This is an extremely powerful emotion. When we feel as if we are about to lose something we fight hard to keep or obtain the item. You can create an instant demand for your product or services by limiting their availability. Make your prospective feel as if they are losing out by not doing business with you.

Give this technique a try and see the difference it makes to your bottom line. Run a promotion on one of your products where they can save 40% if they purchase it within the next week. In order to get your customers emotionally engaged put a clock or timer on your website that shows that time is running out on the promotion. Though out the week remind them of the dead line. I’ll bet you will sell more product during that week than in prior weeks.

Someone my argue that because you are lowering the price your profit margins would decrease. Sometime you’ve got to give a little to get a lot. Remember many customers will not only purchase the promotional product but will also at some later point purchase additional product and services from you. They will become what every business highly covetsrepeat customers.

About the Author:

Mark Hall utilizes effective sales methods and online marketing to increase his business. For more tips on increaseing your business take a look at his vemmabuilder or vemma lens. Click here to get your own unique version of this article with free reprint rights.